Some people think it’s how something looks. Jony Ive says it’s how something works.
I believe design is a quality we imbue in the things we create with intent.
If something we’ve made serves a clear purpose…
If it benefits a defined group…
If the details at every scale align to support a common goal… Design is in its DNA.
Of course, design is a noun, but it’s also a verb. The practice of design is about defining the kind of future we want to build. The process begins with establishing our values.
Good designers know that local interventions affect global systems. Their proposals reflect this regardless of scope.
Designers who take their work seriously illuminate both a vision worth pursuing, and a pragmatic strategy for bringing that vision to life. This anchor in reality is the quality that distinguishes design from fantasy — though I’m certain that fantasy is the place from which all great designs emerge.
Designable.blog 